About the Company:

Vendy enables you to do business and receive payments on WhatsApp. This means anyone can buy your products and pay for your services from anywhere in the world, without leaving WhatsApp; making commerce as simple as a chat.

<aside> 💡 For more information, visit myvendy.com

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About the Campaign:

Vendy with Love is a Valentine's Day video campaign that showcases the significance of Vendy is helping individuals create memorable experiences for their loved ones.

https://x.com/Paywithvendy/status/1757803031851110793?s=20

Responsibilities

1. Leadership: I managed the entire campaign, from ideation to planning and execution.
2. Operation: I ideated the campaign direction, sourced and managed talent, and directed the video shoot. I also shared video guidelines with my team of designers, video editors, and animators.
3. Content creation: I created all text content and assets accompanying the campaign to give it more context.

Key results

1. Reached over 3,000 views on the video campaign within the first week.
2. Saw a 7% increase in leads generated for the product with a 2% conversion directly attributed to the video campaign.
3. Increased website traffic by 15% during the video campaign period.