About the Company:
Vendy enables you to do business and receive payments on WhatsApp. This means anyone can buy your products and pay for your services from anywhere in the world, without leaving WhatsApp; making commerce as simple as a chat.
<aside>
💡 For more information, visit myvendy.com
</aside>
About the Campaign:
#SheisMore Campaign is an International Women’s Day campaign, aimed at celebrating the diversity and uniqueness of women and how Vendy plays a role in empowering women.
https://www.instagram.com/p/C4QQS8csIgy/
Responsibilities
- Leadership: I managed the entire campaign, from ideation to planning and execution.
- Operation: I ideated the campaign direction and shared video guidelines with my team of designers and animators.
- Content creation: I created all text content and assets accompanying the campaign to give it more context.
Key results
- The #SheIsMore campaign led to a 40% increase in engagement, the highest level of engagement across all social media platforms.
- Reached over 5k views on the video campaign within the first week.
- Increased website traffic by 20% during the video campaign period.
- Followers grew by 15%, thereby increasing brand awareness and recognition.
- The uniqueness of the campaign led to a stronger brand perception and identity, thereby increasing the connection between Vendy and its audience.