About the Company:

Selar is an e-commerce platform where anyone can sell all kinds of digital products such as ebooks, online courses, templates, worksheets, memberships, coaching programs, etc.

<aside> 💡 For more information, visit the website selar.co

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About the Campaign:

Selar100 is an end-of-year campaign list of 100 top creators in Africa assembled by Selar to spotlight these creators and the work they’ve done in the year. The maiden edition of this campaign was launched in 2022 and has since then been a yearly campaign.

Responsibilities

1. Leadership: I managed the entire Selar100 project ensuring optimal execution.
2. Operation: I created the list of the 100 creators in Africa alongside some of my team members including Treasure and Lydia.
3. Design: I created the design framework for the 2023 campaign edition in collaboration with my team members as they sourced and placed the images.
4. Documentation: At the end of the campaign, I wrote a case study highlighting our planning execution process, and results from the campaign.

<aside> 💡 To read the Case Study, visit Smarketers Hub Blog

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Key results

1. A 17.8% increase in social media followers and a corresponding increase in engagement across all platforms.
2. An all-time high traffic to the blog in under 48 hours.
3. Insane brand awareness and word-of-mouth testimonials.
4. The campaign went viral and was shared and posted by various top creators such as Fela Durotoye, Steve Harris, Tricia Biz, Salem King, Waka Waka Doctor, and lots more.
5. Ranks Number 1 on Google for top creators in Africa 2022 and has also claimed

featured snippet on search.

1. A 38% increase in the number of signups on Selar from the moment the campaign was launched, which spilled into the next month.